VELANO — children's products built on experience

A child grows — and the product grows with them

VELANO is not a single shelf but the whole route. A stroller and a travel cot are needed from day one. A high chair — once the baby can sit. A playpen and a bed guard — once they start walking and sleeping in their own bed. A car seat — the entire time, from 40 to 150 cm.

The full range

Strollers, high chairs and travel cots: age and weight

Car seats and boosters: 40–150 cm with no gaps

How VELANO arrived at a trade mark of its own

A children's brand does not start with a logo — it starts with people who already know exactly where a product breaks. VELANO was created by a team that had spent more than 12 years in the children's category, and every stage added one concrete skill: first understanding a factory from the inside, then building a network of shops, then hearing what buyers really ask, and only then writing the specification ourselves.

1. 01Footwear in LvivLeather footwear made at Lviv factories. This is where the things you cannot read in a catalogue came from: how a material behaves after a year of wear, and why a product is ruined not by its construction but by one small detail.
2. 02Children's footwear distributionWorking with manufacturers and selling wholesale across Ukraine. This is the origin of the partner network of shops and of the habit of hearing the market from the people who stand behind the counter every day.
3. 03Children's productsStrollers, high chairs, travel cots, car seats. Category expertise: which questions parents ask before buying and where they most often get it wrong.
4. 04The VELANO trade markWe stopped choosing from someone else's catalogue and started writing the technical brief ourselves: frame, fabrics, fixings, contents, price.

What grew out of it

The easiest way to check how a brand is developing is not words but the things you can count. This page calculates these figures from our own data, so they cannot quietly go out of date.

1. 18 models in 47 colour variants, 7 categories — from a stroller and a travel cot for a newborn to a booster for a schoolchild.
2. Dedicated brand pages in the national retail chains — Rozetka, Epicentr, Foxtrot: the mark has its own section there, not single listings scattered among other brands.
3. 9 official manufacturer's manuals in PDF, 20 video reviews and 8 guides for parents — free, no sign-up.
4. Every colour is a separate page with its own article number and barcode: stock is tracked down to the variant, not roughly by model.
5. The site is available in four languages — Ukrainian, Russian, English and Polish.

Today VELANO is produced at vetted partner factories to our own specification. We select those partners in person at industry trade fairs in Asia and Europe: we handle the samples ourselves and check whether a factory really specialises in its own category instead of making everything at once — after every trip the list grows. The mark grew inside the distribution company Selfy — that is where the experience, the partner network and the market knowledge come from.

VELANO trade mark, certificate No. 389852 · supplied by WEST SALE GROUP LLC · EDRPOU 43354484 · Lviv · Updated: August 2026

You can touch us before you buy

The simplest way to check a brand is to see the product before buying it. VELANO is not sold online only: every dot on this map is a real partner shop where you can walk in, open the box, fold a stroller with one hand, set a high chair to the height of your own table and try a car seat in your own car.

Safety: what exactly is approved — and how to check it yourself

In children's products the word “safe” is worth nothing without a document or a detail you can see. So we speak about each category separately — and show you where to check.

• VELANO car seats and boosters are approved to UN R129/03 — the current European standard that replaced the old R44 and sizes a seat by the child's height rather than by weight.
• Every seat carries an orange label with the approval number, the height range and the permitted installation methods. Turn the seat over in the shop and read it — that label is the document.
• In strollers and high chairs the child is held by 5-point harnesses — all six models in these two categories have them. Travel cots are about something else: a side entry and compact folding; playpens, about mesh walls you can see through. The specification limits are given in every model card — a stroller from birth to 15 kg, a high chair to 15–20 kg depending on the model, a travel cot 0–24 months and up to 15 kg. If a child is past the limit, the product is no longer theirs, and we say so plainly rather than in small print.
• Each of the 7 categories has its own list of warnings rather than one generic set: the rules for a high chair and for a playpen are different, and we do not substitute one for the other. Where a manufacturer's manual exists, the wording is taken from it word for word.
• We publish the original manufacturer's manuals in PDF — 9 documents, and not only for car seats: they include the Nomi and Basic high chairs and the Flexi travel cot. Free, no sign-up, before you buy.

Child product safety standards: UN R129, R44, EN 71 →Official manufacturer's manuals in PDF →

How a VELANO product is born

We do not take a finished item from a factory catalogue and print a logo on it. Every model starts from our own specification — and that is what separates the brand from ordinary private label.

There is one document we deliberately did not publish: the manual a factory supplied for one of the models described a different fixing from the one actually fitted to the product. Rather than post just any PDF, we left the slot empty and are waiting for the correct one. We arrive at a factory with our own product instead of taking a ready-made one — the name on the box is ours, and so is the responsibility.

Why VELANO costs less than the big imported brands

The question deserves a straight answer, because in children's products a low price worries people more than it attracts them. The answer is simple: the saving comes from the supply chain, not from the product itself.

You are not left alone after the purchase

A product usually disappoints not because it is bad but because it was assembled or installed incorrectly: the manual was lost or never understood. So we hand over the documents, videos and guides in advance — and not only for car seats.

Frequently asked questions